Letters? That is So 1990's…
The Postal Service looks to the
future – and sees a box.
Want to get a sense of where the Postal
Service is headed? Take a look at their 2014 Annual
Report and just look at the pictures, like we do here at ProNews.
You'll see lots of happy customers, employees, stuffed suits, and…packages.
Lots and lots of packages. What you won't see is any direct mail. Only in one
picture will you see a customer leafing through a small stack of letters –
while her carrier strolls off with a big stack of Priority Mail packages. Clearly,
this is where the Postal Service sees their future – as letter and flats
volume declines, their parcel business, driven by e-commerce thrives. This may be
good or bad news for direct mailers.
On the plus side, this makes for a more
robust Postal Service. USPS has pretty much stopped its reduction in force and is
actually growing a little bit. A healthy USPS is a good thing for our industry,
and may allow us to avoid pleasantries such as exigent rate cases. Parcels are a
profitable business for them.
The downside may be a reduced importance for
service standards on direct mail products as the Postal Service begins to view
themselves as more of a parcel delivery service. We have seen a relaxation of
service standards for First-Class Mail in the past months, and inconsistent
delivery for other classes. We just have to hope that revenue gained from parcel
service will take off some pressure for further reductions in facilities and
How Do You Send Your Mail?
More than 50% commingle today
As we have said before, the way mail gets
mailed has changed a lot in the last few years. Long gone are the days where we
sort your mail and drop it off at the local post office. We were just reviewing
our latest mailing statistics, and we found that more than 51% of the mail we
process now goes to a commingler or another alternative mailing system. The
reasons are simple: lower postage and more consistent nationwide delivery.
The other side of the statistic is that nearly 48% of the mail we process doesn't
commingle. In many cases these clients are leaving postage money on the table. How
do you send your mail?
If you aren't commingling your mail yet, give
us a call so we can do a free postage analysis for you. We will review all of your
mailing practices to make sure you are doing everything possible to optimize your
postage spend, from reviewing piece design and address quality to considering
commingling and drop shipping. It's free, and we'll either find you ways to reduce
your postage, or give you the peace of mind of knowing that you are doing exactly
the right things with your mail processing. Whether you mail with ProList or don't
(huh?!) we'll be happy to perform this valuable analysis. Just contact your
Customer Service Representative or sales rep and they'll get you started, or click
to contact us.
Thinking Out Loud Strikes Again December 3!
Join us for
The Ins and
Outs Lettershop Material Handling
ProList's award-deserving webinar series,
Thinking Out Loud, returns with its latest edition,"The Ins
and Outs of Lettershop Material Handling", on December 3, 2015, at 12:30 p.m. It's
in our "Lunch and Learn" format, so cook up a steaming pot of Sloppy Joe's for the
whole team, fire up the old cathode ray tube, and join us for this important
session. It's thirty minutes of material management madness!
We know, we know…it sounds a little
dry, but if your job counts on accurate processing of direct mail you need to
understand this critical topic. Like always we keep it short and concise –
no more than 30 minutes – and filled with valuable information.
Sounds straightforward, right? Your materials
arrive at your lettershop, they're logged into an inventory system and then you
request the shop to access them periodically for various mailing projects. Now add
in material handling . . . how that material gets accessed and used
(especially for ongoing projects), items that are used for a variety of different
projects, and stocking items that are constantly adjusted with the receipt of
additional inventory – what could go wrong? We'll help you never find
In this content-packed 30 minutes we'll talk
- Inventory coding and entry;
- Use and fulfillment of materials (what really
happens to your stock?);
- Overages and spoilage;
- Material handling after the job;
- Other material considerations:
- Setting expectations;
- Economies of scale;
- Re-order levels;
- Oh no! What's Plan B?
We promise you will finish this webinar with
a clearer understanding of how you valuable materials are handled, and how to
avoid troubles in advance. This is a great session for production
coordinators and professionals.
So pull up a chair and join us for lunch on
Thursday, December 3, 2015, at 12:30 p.m. for Thinking Out Loud. You bring the lunch, we bring the learn!
Click HERE to
register. It's FREE!