Do We Have to Draw a Map?
.....because we can do that -
We do all kinds of
surprising things at ProList, not the least of which is providing advanced
services to others in our industry.One of these services that may hold interest to
you is our variable mapping services. ProList is one of the most sophisticated
providers of variable mapping services in the country – and we can bring all
that map making prowess to bear for your marketing efforts.
The applications for maps are
varied and powerful. Of course retail establishments can provide a map of their
locations, as well as
directions from the
prospect's home to the store. Medical facilities have seen the same applications. Is your nonprofit
hosting events at multiple locations? Give your donors a map to the event.
We have also seen proximity maps
accompanying sweepstakes mailings showing the prospects home and nearby
improvement providers can offer the same – showing nearby neighbors who have used a
ProList's service begins with a highly
accurate geolocation service that determines the precise coordinates of every
address in a mailing. From there we can produce a variety of map styles
– static, variable, black and white, color – with directions, logos
– you name it. And of course we can include variable maps on web sites and
If location matters in your direct
mail efforts, consider adding a map. It's a proven response builder! Contact
your account executive or project manager for details!
Commingling and Drop
Shipping - Reducing Postage
Next Thinking Out Loud webinar set
for September 24
The way we mail things has changed.
Long gone are the days when we take a mailing to the post office, turn in our
Form-3602, and wait for the clerk to round stamp it and hand it back. Today a
significant amount of the mail we process is handed off to presort bureaus and
logistics companies for further processing. They may commingle your mail with the
mail from other mailing services, truck some of it directly to a destination
postal facility, or combine trays from different mailings together on pallets.
Why do all of this? It can result
in significant postage discounts, and enhance the deliverability of your mail.
Depending on how many pieces you mail, the types of pieces, and the distribution
of that mail, the best option for your mail may be different than another mailer.
It can all get complicated, but join us for our next Thinking Out Loud webinar on
September 24, Commingling
and Drop Shipping, and we'll make it a little simpler.
Here's what you'll learn
- Mailing Options – Pros and
- Direct submission to Post
- Drop shipping ;
- What works best for:
- Various mailing
- Flats vs Letters;
- Local mail;
- Different classes of
- Delivery times – the flow of
- Drop shipping;
- Special cases:
- CAPS accounts;
- Metered and stamped
- Choosing the best option;
- Decision tree – how to choose
the best method;
- Confirming mailing – mail
This is essential information for
anyone who depends on mail for their business. It will be presented by
Sylvia Taylor, ProList's Direct of Client Relations, and a seasoned mailing
professional. Count on an interesting and relevant presentation.
This newest Thinking Out
Loud webinar will be in our Lunch and Learn format at 12:30 – You
bring the lunch, we bring the learn. We'll keep the presentation to 30
minutes – calorie counts on your end are your problem!
Click here to
sign up today!